Victoria’s Secret is launching Bare Eau de Parfum, and it adapts to the wearer’s body chemistry.

Bare Eau de Parfum will launch online on July 19th and then in Victoria’s Secret stores worldwide on August 23rd. 

The new fine fragrance “harnesses the power of individuality,” the brand says, by adapting to every person’s body chemistry, which results in a scent that is unique to all who wear it.

It is the brand’s first fine fragrance pillar in five years, and utilizes a new formulation technolgy, described below. 

The bottle is made with upcycled materials, while the formula uses responsibly sourced ingredients.

A New Formulation Technology

Bare Eau de Parfum is the first fragrance on the market to utilize Cryptosym, a new technology that can encrypt scent formulations, which preserves its novelty and protects it from future replication. 

Master Perfumers at Symrise, Nathalie Benareau & Carlos Vinals, comment, “When creating this fragrance, we wanted to craft something completely different—something that unveils the signature scent everyone is looking for. Comforting yet captivating, soft yet sensual. The idea was to accentuate the natural beauty of the wearer without covering up their unique scent and individuality.”

Created with a proprietary blend of musks, the fragrance opens with an effervescent freshness of mandarins from Madagascar, softens into a dewy, floral heart of Egyptian violet petals, and lingers with a warm, cocooning base of Australian sandalwood. It’s truly Victoria’s Secret’s most personal fragrance yet.

The Ad Campaign

The campaign was shot by photographer Zoe Ghertner and styled by Camilla Nickerson, and captures the talent’s individuality and diverse personalities.

The creative features incredible women ranging from social advocates, to herbalists and artists. It includes—

• Abrielle Stedman
• Cali Rand
• Celeste Romero
• Courtney Coll
• Gabrielle Richardson
• Izzy Adams
• Jeneil Williams
• May Hong
• Noni Cygnor
• Synmia Rosine

Kristen Lagoa, Vice President of Merchandising, Beauty and Accessories, Victoria’s Secret, comments, “Bare Eau de Parfum is our most intimate fragrance yet. It’s about a quiet confidence that comes from knowing your authentic self, and celebrates individuality in its most natural form. Choosing a scent is such a personal experience, so we took our time in creating a one-of-a-kind fragrance that could be both relatable and unique to everyone who wears it.”